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	<title>Comments on: A Walk Down Edutainment Lane: Or, What Target Taught Me About Serious Games</title>
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		<title>By: Simon Egenfeldt-Niel</title>
		<link>http://www.trevorowens.org/2009/07/a-walk-down-edutainment-lane-or-what-target-taught-me-about-serious-games/#comment-277</link>
		<dc:creator>Simon Egenfeldt-Niel</dc:creator>
		<pubDate>Wed, 13 Jan 2010 12:59:34 +0000</pubDate>
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		<description>The trouble with the educational games space is that shelf-space has become more triggy. Furthermore, unfortunately I think many parents are many not the most critical and savvy buyers so they go with old stuff rather than make room for new stuff. 
 
I think that a game like Itza Bitza goes in another direction. And as stated elsewhere I am also hoping that our game Playing History  &lt;a href=&quot;http://(www.playinghistory.eu)&quot; rel=&quot;nofollow&quot;&gt;(www.playinghistory.eu)&lt;/a&gt; will go a long way towards challenging the existing edutainment space. 
 
I also, think and hope that as digital distribution goes from game nerds to mainstream we will have a new opening for educational games, but right now its very difficult. 
 
Best, 
 
Simon </description>
		<content:encoded><![CDATA[<p>The trouble with the educational games space is that shelf-space has become more triggy. Furthermore, unfortunately I think many parents are many not the most critical and savvy buyers so they go with old stuff rather than make room for new stuff. </p>
<p>I think that a game like Itza Bitza goes in another direction. And as stated elsewhere I am also hoping that our game Playing History  <a href="http://(www.playinghistory.eu)" rel="nofollow">(www.playinghistory.eu)</a> will go a long way towards challenging the existing edutainment space. </p>
<p>I also, think and hope that as digital distribution goes from game nerds to mainstream we will have a new opening for educational games, but right now its very difficult. </p>
<p>Best, </p>
<p>Simon</p>
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